[CES 2026] "A Living Room of the Future, Crafted by AI": A Preview of Samsung Electronics' 1,400-pyeong Exclusive Exhibition Hall

[비즈한국] On the 4th (local time) at 7:00 PM, as the Samsung Electronics005930 media conference, 'The First Look,' which lasted for just over an hour, concluded, attendees naturally made their way to the adjacent space. It was the moment the veil was lifted on Samsung Electronics' exclusive exhibition hall, set up at the Wynn Hotel in Las Vegas, USA. After waiting in line according to badge type and passing through the doors, the scene that unfolded was not that of a massive exhibition hall, but rather as if stepping into a real home.

On the 4th (local time), AI home appliances were displayed in spaces partitioned like living areas at the Samsung Electronics exclusive exhibition hall set up at the Wynn Hotel in Las Vegas, USA. 130-inch Micro RGB TV. Photo = Reporter Kang Eun-kyung

The Ultra-Large RGB TV as the 'AI Hub' of the Living Room

The product that caught the eyes of the most visitors was the newly unveiled '130-inch Micro RGB TV.' Placed in isolation, this product commanded attention with its overwhelming size and 'timeless frame' design that is nearly bezel-less. Placed at the center of the exhibition hall, it exuded a grand impression, as if to declare that the TV remains the protagonist of CES.

In particular, this product did not merely display screens; it demonstrated its role as an 'AI Hub' that controls home devices from the center of the living room, clearly illustrating the next-generation direction of Samsung TVs.

The area where the Galaxy Z Trifold was displayed attracted many media attendees. Photo = Reporter Kang Eun-kyung

In the mobile section, the 'Galaxy Z Trifold' was undoubtedly the star. Long lines formed as crowds gathered to touch and operate the innovative dual-folding form factor for themselves. Visitors could be seen folding and unfolding the device multiple times, checking the smoothness of the screen transition and its durability.

The Spatial Signage area, enjoyed like a game. Photo = Reporter Kang Eun-kyung

From Refrigerators Powered by 'Gemini' to Next-Generation Innovations

The 'Spatial Signage' zone in the Entertainment area and the Gaming zone drew visitors eager to experience the products. The Spatial Signage features next-generation display technology that realizes a 3D sense of space. By simultaneously providing 2D high-definition images and a 3D sense of space, it creates a realistic sense of depth; in this exhibition, it was combined with a dance game where players enter the booth and dance with their entire bodies.

In the kitchen appliance zone, media personnel flocked whenever the 'Food Manager' function was demonstrated. The demonstration showed the Family Hub refrigerator, powered by Google Gemini, precisely reading labels on food items and suggesting weekly meal plans tailored to the user's health condition.

At this year's CES, Samsung Electronics emphasized 'AI Living' as envisioned by its 'One Samsung' strategy. Photo = Reporter Kang Eun-kyung

This year's CES exhibition, which Samsung Electronics arranged exclusively at the Wynn Hotel, appeared focused on showcasing 'daily life infused with AI' rather than a mere listing of technologies.

The site was visited that day by Roh Tae-moon, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, Kim Chul-ki, Executive Vice President of the Digital Appliances (DA) Business, Yong Seok-woo, President and Head of the Visual Display (VD) Business, and Lee Won-jin, President and Head of the Global Marketing Office.