[비즈한국] In the Seoul residential real estate market, high-priced transactions continued, centering on areas along the Han River and other highly preferred neighborhoods. According to the Seoul Real Estate Information Plaza, based on data from July 27 to July 31, the top transaction of the week was an 8th-floor unit at Pose Han River in Gwangjang-dong, Gwangjin-gu, with a dedicated area of 115.352㎡, which sold for 4.5 billion KRW.
Following this, a 16th-floor unit at Jamsil Els in Jamsil-dong, Songpa-gu (84.8㎡ dedicated area) was sold for 3.48 billion KRW. A 15th-floor unit at Hangaram in Ichon-dong, Yongsan-gu (114.96㎡ dedicated area) changed hands for 3.35 billion KRW.
A 4th-floor unit at Hanyang in Jayang-dong, Gwangjin-gu (124.93㎡ dedicated area) was traded for 2.898 billion KRW. A residential property of 285.84㎡ in Buam-dong, Jongno-gu, was sold for 2.7 billion KRW.
A 5th-floor unit at Hyundai Arville in Bangbae-dong, Seocho-gu (68.08㎡ dedicated area) was traded for 2.497 billion KRW. A 6th-floor unit at Mok-dong New Town Complex 10 in Sinjeong-dong, Yangcheon-gu (105.58㎡ dedicated area) was sold for 2.46 billion KRW.
Additionally, an 84.609㎡ dedicated area unit at Hillstate Sangdo Central Park in Sangdo-dong was traded for 1.92 billion KRW. A 59.9㎡ dedicated area unit at Gangbyeon Dongyang in Seongsu-dong 1-ga sold for 1.801 billion KRW. An 84.89㎡ dedicated area unit at Magok M-Valley Complex 8 in Magok-dong was traded for 1.71 billion KRW.
The transaction price of Pose Han River in Gwangjang-dong recorded approximately 128.96 million KRW per pyeong, significantly exceeding the average Seoul apartment price of 59.259 million KRW per pyeong released by KB Real Estate last December. Similarly, Jamsil Els in Jamsil-dong traded at approximately 135.66 million KRW per pyeong, and Hangaram in Ichon-dong traded at approximately 96.33 million KRW per pyeong, both surpassing the Seoul average.
Real estate industry insiders analyzed that the transaction price of Pose Han River reflects the scarcity of a high-end new construction project with 128 units that moved in during 2025, combined with the premium of a Han River view. The complex is designed so that all units overlook the river, and from the middle floors and above, the panoramic view is relatively clearer as interference from noise barriers is reduced. This 8th-floor transaction is assessed to have commanded such a high absolute price due to the combination of the view, the spacious 115㎡ area, high-end finishing materials, and hotel-style amenities.
For Jamsil Els (84㎡ dedicated area), as transactions have consistently ranged from 3.2 billion to 3.4 billion KRW throughout July, the 16th-floor sale price is considered to be at the upper end of the recently formed price range. The fact that this is a large-scale complex with steady trading volume, providing a clear benchmark for market value, also supported the price. In the case of Hangaram in Ichon-dong, recent sales for 114.96㎡ units reached the mid-3 billion KRW range, driven by the combination of a large area and a 15th-floor location. Experts explained that while Jamsil Els built its price based on the high liquidity of a large complex, the price of Hangaram was driven by the absolute value resulting from the limited supply of large-area units in Ichon-dong.
Experts analyzed that although Seoul apartment prices rose in the third week of July, the rate of increase slowed compared to the previous week, and the market has entered a "wait-and-see" phase due to loan regulations, the implementation of heavy capital gains taxes, and uncertainty regarding tax reforms. The top 10 list includes not only new Han River-side complexes but also large-scale complexes in Jamsil and Ichon, as well as preferred complexes in Mok-dong, Sangdo, Seongsu, and Magok. This is assessed as a result of demand with cash reserves focusing on properties with clear value—such as views, new construction quality, large areas, or large-scale complex status—rather than an indiscriminate rise across the entire market. Experts added that rather than interpreting a few high-priced transactions as a signal of a rise in the entire Seoul market, one should view this as a selective market where only housing with confirmed scarcity is pushing up price ceilings despite policy-related burdens.
※ This article was written by Biz Hankook and MetaVX's generative AI.