[비즈한국] According to the Seoul Real Estate Information Plaza, among residential property sales in Seoul reported between 9:41 AM on August 24 and 9:41 AM on August 28, a 10th-floor unit of the Sambu Apartment in Yeouido-dong, Yeongdeungpo-gu, with a dedicated area of 135.80㎡, recorded the highest price at 3.6 billion KRW.
The transaction price for this Sambu unit is approximately 87.63 million KRW per pyeong. After the same dedicated area was traded for 3.81 billion KRW on May 26 and 3.89 billion KRW on May 30, this latest transaction has dropped to 3.6 billion KRW. As transactions at the 3.6 billion KRW level were also confirmed in late April and early May, this is closer to a return to the lower end of the recently formed price range. Since this contract was reported as a direct transaction, there is a possibility that the conditions differ from those of a typical brokerage transaction. It is difficult to conclude that the apartment complex's prices have fallen based on a single transaction, as it is hard to verify the relationship between the parties or the condition of the individual unit from public data alone.
Second place went to a 1st-floor unit of the Mok-dong Sinsigaji Complex 1 Apartment in Yangcheon-gu, with a dedicated area of 123.19㎡, which sold for 3.27 billion KRW. The price per pyeong is approximately 87.75 million KRW. This unit is a rare property with no comparable transactions for the same area in the past year, and it was classified as a "new high price" in public transaction records, exceeding previous figures. While it is notable that a low-floor unit set a new price ceiling for large-sized units in the complex, it is necessary to observe whether similar prices repeat in subsequent contracts, given the low transaction frequency.
The third-highest transaction was for a 4th-floor unit of the Banpo Prugio Apartment in Banpo-dong, Seocho-gu, with a dedicated area of 84.82㎡, which sold for 2.99 billion KRW. This is the highest price among 84㎡-range units during this reporting period, and at approximately 116.53 million KRW per pyeong, it had the highest price per pyeong among the top three transactions. However, compared to a 6th-floor unit of the same size that traded for 3.4 billion KRW in July, this price is 410 million KRW lower and also falls short of the 3 billion KRW-range transactions seen in April. While this trade reflects the high absolute prices in the Banpo area, it is difficult to view it as a case of rising record highs.
A 3rd-floor unit of the Olympic Athlete’s Village Complex 1 in Bangi-dong, Songpa-gu, with a dedicated area of 100.82㎡, took 4th place at 2.661 billion KRW. A unit of the same size and floor was traded for 2.92 billion KRW in May, and a 3rd-floor unit sold for 3.01 billion KRW in April. This latest price is 259 million KRW and 349 million KRW lower than those transactions, respectively. Since this contract was also reported as a direct transaction, one should consider both the transaction type and individual conditions rather than interpreting the price difference as a shift in market value for the entire complex.
Fifth place went to a 10th-floor unit of the Segok Prugio Apartment in Segok-dong, Gangnam-gu, with a dedicated area of 84.83㎡, which sold for 2.1 billion KRW. The previous three-year high for the same area was 2 billion KRW in November 2025, making this transaction 100 million KRW higher. A similar unit of 84.84㎡ also traded for 2.05 billion KRW on August 21, continuing the trend of the price ceiling for 84㎡ units exceeding 2 billion KRW. Among the top transactions, this is the case where a recent price increase has been most clearly confirmed.
The 6th place, a unit at Raemian Estium in Singil-dong, Yeongdeungpo-gu, with a dedicated area of 84.97㎡, was traded for 1.92 billion KRW. The same area traded for 2.01 billion KRW on July 3, and similar 84㎡-range units have recently been contracted in the high 1.9 billion KRW to 2 billion KRW range. This transaction is slightly lower than recent price levels but has maintained the 1.9 billion KRW range.
Seventh place went to a unit of the Sangdo Station Lotte Castle Park EL Apartment in Sangdo-dong, Dongjak-gu, with a dedicated area of 59.98㎡, which sold for 1.89 billion KRW. Transactions for 59㎡-range units this year started from 1.84 billion KRW, and this contract recorded the highest price for that area. It can be seen as an instance where the price ceiling for small-sized units in semi-new complexes outside the Gangnam area has risen, given that it is approaching 2 billion KRW despite being a small-to-medium size of under 60㎡.
Eighth place, a unit of the Raemian Crecity Apartment in Jeonnong-dong, Dongdaemun-gu, with a dedicated area of 84.97㎡, was traded for 1.74 billion KRW. The same area was traded for 1.755 billion KRW on July 17, and similar areas were traded in early August for 1.75 billion KRW and 1.78 billion KRW, respectively. This contract is also included in the recently repeated mid-to-high 1.7 billion KRW price range, indicating a trend of maintaining existing price levels rather than a short-term surge.
9th and 10th places went to two units of the Mok-dong Kumho Eoullim Apartment in Yangcheon-gu, with a dedicated area of 120.12㎡, each traded for 1.64 billion KRW. The same area was sold for 1.56 billion KRW in June, making these two contracts 80 million KRW higher. Given that two units of the same size were reported at the same price, the significance lies in the confirmed repetition of the mid-1.6 billion KRW price point rather than a single record high.
The prices per pyeong for these top transactions all exceeded the average apartment price per pyeong in Seoul, which was 59.259 million KRW as of December 2025, according to KB Real Estate. However, the temperature of high-end transactions varied by complex. Sambu, Banpo Prugio, and Olympic Athlete’s Village Complex 1 saw contracts lower than recent highs, while Mok-dong Sinsigaji 1, Segok Prugio, and Sangdo Station Lotte Castle Park EL saw transactions that set new price ceilings. Rather than the high-end housing market moving in one direction, prices appear to be diverging based on rare unit sizes and individual transaction conditions.
Looking at the weekly apartment price trends for the 4th week of August from the Korea Real Estate Board, Seoul's sales prices rose 0.29% as of August 24, an increase from the previous week's 0.22%. However, while the 14 districts north of the Han River (Gangbuk) rose 0.40%, the 11 districts south of the Han River (Gangnam) only rose 0.20%. Jungnang-gu rose 0.56%, Seongbuk-gu and Gangbuk-gu rose 0.55% each, and Dobong-gu and Nowon-gu rose 0.54% each. In the southwest, Gangseo-gu recorded a 0.50% rise, Guro-gu 0.49%, and Gwanak-gu 0.46%. Conversely, Seocho-gu fell 0.05%, and the Gangnam-gu increase was 0.11%. Although high-end transactions in Yeouido, Mok-dong, Banpo, and Songpa were included in the top 10, a discrepancy exists between the top transaction list and market indicators, as the overall price rise in Seoul was led by the Gangbuk and southwest regions.
Transaction volume did not increase as strongly as the price index. Seoul's apartment sales volume for July, aggregated by the Seoul Metropolitan Government as of August 18, was 5,234, a 0.6% decrease from 5,265 in June. This means that after a 41.2% drop in June compared to May, the transaction volume has stagnated in the 5,000-unit range. Instead, the proportion of transactions under 1.5 billion KRW expanded from 76.3% in June to 81.2% in July. The housing mortgage loan limit for purchasing homes in the metropolitan area and regulated zones is restricted to 400 million KRW for homes priced between 1.5 billion KRW and 2.5 billion KRW, and 200 million KRW for homes exceeding 2.5 billion KRW. Considering that all top 10 transactions here are 1.64 billion KRW or higher, these contracts belong to a market where the ability to self-finance has a relatively large impact on price formation. Even with a few high-end transactions, the center of Seoul's transactions remains in homes under 1.5 billion KRW, and it is difficult to view price increases and the recovery of transaction volume as the same trend.
※ This article was written by BizHankook and MetaVX's generative AI together.