[비즈한국] The '2026 MyK FESTA,' an event where you can experience 'K-Culture' all in one place, will be held from Thursday the 25th to Sunday the 28th at KINTEX and Sono Calm Goyang in Goyang, Gyeonggi Province.
Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korean Foundation for International Cultural Exchange (KOFICE), MyK FESTA is a comprehensive expo showcasing the entirety of 'K-Culture,' including 'K-Content,' beauty, food, and fashion. This year marks its second edition, featuring K-Pop concerts, pop-up stores for domestic K-Culture companies, talk shows on major K-Culture fields, and business-to-business (B2B) export consultations between domestic companies and overseas buyers.
First, the K-Pop concerts will be held on June 26th and 27th at KINTEX Exhibition Center 1 (Halls 1 and 2) in Ilsan. On the 26th, TREASURE, P1Harmony, tripleS, RIIZE, eite, and Hearts to Hearts will perform, while the 27th will feature performances by HIGHLIGHT, Wendy, EPEX, ZEROBASEONE, izna, and KickFlip.
Right next to the concert venue in Hall 3 of KINTEX Exhibition Center 1, pop-up stores from over 100 'K-Culture' companies and organizations will be operating. Visitors can experience and purchase products related to content, beauty, food, fashion, and lifestyle. Participating companies include Nongshim004370, Dong-A Pharmaceutical, Musinsa, Isaac Toast, and Jeju Samdasoo. Government ministries such as the Ministry of Agriculture, Food and Rural Affairs, the Ministry of Health and Welfare, the Ministry of Oceans and Fisheries, and the Gyeonggi Bukbu Provincial Police Agency (campaigning against scalping), as well as local governments like Boryeong-si and Jangheung-gun, will also host booths.
The program featuring stories from 'K-Culture' creators and artists will include director Lee Byeong-heon (known for the movie 'Extreme Job' and the drama 'Be Melodramatic'), makeup artist Risabae, and musical actor Kim Ho-young. Near the rest area, a 'Photo Zone' featuring current popular dramas and variety shows will also be available.
The export consultation event, designed to support domestic companies in entering overseas markets, will be held on June 25th and 26th at Sono Calm Goyang (Grand Ballroom). Over 200 domestic companies and 140 overseas buyers will participate, with one-on-one business matchmaking, memorandum of understanding (MOU) signings, and networking programs taking place. Additionally, the event will provide support for domestic small and medium-sized enterprises to enter online platforms such as Amazon, Alibaba.com, and Qoo10 Japan.
More detailed information about 'MyK FESTA' can be found on its website and social media channels.