[비즈한국] 'Burning Run 2026,' a casual running festival hosted by Bizhankook, was held successfully on the 25th at the square in front of the Mulbit Stage at Yeouido Hangang Park, Seoul. Burning Run is an annual running festival that has been held since 2018, marking its 12th anniversary this year. This year's event drew approximately 5,000 runners, primarily from the 20s and 30s demographic, filling Yeouido Hangang Park with passionate energy.
Starting from 7:30 AM on the 25th, participants wearing official Burning Run vests and socks began gathering at the plaza in front of the Mulbit Stage. Under the steady and lively hosting of comedian Kim Wan-ki, participants enjoyed pre-race stretching and various events, soaking up the festival atmosphere.
Burning Run 2026 offered 5km, 7km, and 10km courses. The 5km course turned back at Dangsan Railway Bridge, the 7km course at Seongsu Sky Bridge, and the 10km course at the southern end of World Cup Bridge, allowing runners to enjoy the scenic views of the Han River.
Every participant received a generous race pack. Pre-event souvenirs included a Burning Run vest, Lexy running socks, Nutseline Actifit Cooling Gua Sha Serum, a set of Taze sachets, a timing chip (for 7km/10km participants), and a race bib. Upon arrival, participants were also given finish medals, digital records, Soboro bread, Choco Health bars, Kind almond bars, bottled water, Vita500 Ion Kick, Nutri Natural TG Plant-based Omega-3, and Maxim Sweet Black coffee packs, leading to high satisfaction among attendees.
At the 8:30 AM start signal, approximately 5,000 runners began the race, with the lead group crossing the finish line in about 30 minutes.
In the 10km course, No Yu-yeon (40) took first place in the women's division with a time of 36:02, and Park Hyun-jun (43) topped the men's division with 32:10. Each winner was awarded a trophy and 1 million KRW in prize money.
In the 7km course, Jung Soon-yeon (53) won the women's division with 25:06, while Park Gyeong-min (33) won the men's division with 22:05. They each received a trophy and 700,000 KRW in prize money.
10km winner No Yu-yeon said, "I participated in Burning Run for two consecutive years, including last year. I had such a good memory from last year that I brought my friends and family this time. I am happy to have won." Park Hyun-jun commented, "I saw Burning Run on social media and participated for the first time this year, so it feels great to win. I had a fun and enjoyable run."
Following the awards ceremony, various on-site events took place. Partners including Monomano, Zonbu Sports, Lexy Sports, the Korea Environment Corporation, Seongbun Editor, the 2026 Yeosu World Expo, Favinox Korea, Choco Health, Sunbody Tanning, Memorinji, World Vision, Nutseline, and Returns operated booths and experience programs, offering abundant prizes to the participants.
The event saw a diverse turnout, ranging from those in their 20s and 30s to family groups and international participants. Many teams participated as company colleagues or running crews, adding to the festive mood. Ju Yu-bin (8) and Kim Do-hyun (9), who attended with their parents, said, "This is our second time at a running event. We tried 4.2km last time, and this is our first time running 5km this year. We're nervous, but it's fun."
After the race, the signature 'After-Party' took place. The Burning Run After-Party has gained immense popularity among participants as a distinctively 'hip' running festival culture.
The stage featured an 'SNS event' combined with games. Participants posted photos at the Burning Run photo zone with hashtags '#BurningRun' and '#BurningRun2026,' and competed in a 'Ranking Decider' for prizes such as AirPods, Reebok FloatZig 2 running shoes, Monomano functional sunglasses, Monomano premium bags, Ediya gift sets, and Pigeon diffusers. Additionally, a dance competition accompanied by EDM music and impromptu events further amplified the festive atmosphere.