[비즈한국] Using artificial intelligence, we deliver quick and accurate information on real estate and residential property transactions in Seoul for the past week.
According to the Seoul Real Estate Information Plaza, based on data compiled for residential property transactions in Seoul from March 2 to March 6, an 11th-floor unit at Cheongdam Woobang Apartment in Cheongdam-dong, Gangnam-gu, with a dedicated area of 118.53㎡, topped the weekly transaction list at 2.68 billion won.
The 118.53㎡ unit at Cheongdam Woobang Apartment in Cheongdam-dong, Gangnam-gu, was sold for 2.68 billion won. In Hapjeong-dong, Mapo-gu, a residential property with a dedicated area of 314.78㎡ was traded for 2.58115 billion won, while a 142.26㎡ unit at Geukdong Apartment in Oksu-dong, Seongdong-gu, was sold for 2.39 billion won. An 84.78㎡ unit at World Meridian Apartment in Jamwon-dong, Seocho-gu, was traded for 2.14 billion won.
In addition, an 84.985㎡ unit at Samsung Apartment in Dohwa-dong, Mapo-gu, was traded for 2.07 billion won. A residential property with a dedicated area of 58.05㎡ in Hapjeong-dong, Mapo-gu, was sold for 2.02048 billion won, and a 101.8㎡ unit at Hillstate Songpa Wirye in Jangji-dong, Songpa-gu, was traded for 1.89 billion won.
Previously, the sale price of the Cheongdam Woobang Apartment in Cheongdam-dong recorded approximately 74.84 million won per pyeong, slightly exceeding the average Seoul apartment price of 59.259 million won per pyeong reported by KB Real Estate last December. Following this, the residence in Hapjeong-dong and the Geukdong Apartment in Oksu-dong also recorded high transaction prices, at approximately 82 million won and 67.13 million won per pyeong, respectively.
This week clearly illustrates the "supply drought," a structural feature of the Seoul market in early 2026. This is because the market is dominated by fears that housing starts in Seoul plummeted to their lowest level in 10 years last January, and that the volume of properties scheduled for move-in between 2026 and 2027 will fall to less than half of the appropriate demand.
Another expert stated, "While the government has been issuing messages to eradicate speculation since the beginning of the year and tightening tax and loan regulations for multi-home owners, the market is instead using this as an opportunity to trade up for a 'high-quality single home'," adding, "Areas with accessibility to the city center and development momentum, such as Hapjeong and Oksu, are perceived as 'scarce supply assets' regardless of regulations."
The fact that the top 10 transactions in Seoul this week were concentrated in the so-called "Han River core belt," including the three districts of Gangnam, as well as Mapo, Seongdong, and Songpa, is a result of the three pillars (supply cliff, loan regulations, and government regulations) impacting the 2026 market.
Real estate experts agreed, saying, "While buying sentiment is shrinking and expectations for price increases are cooling across Seoul, the 'decoupling' phenomenon—where redevelopment complexes and core locations move as if they were a separate market—is intensifying," and added, "The polarization phase, where demand from wealthy individuals continues despite policy risks, will likely persist for the time being."
※ This article was written by the generative AI of Bizhankook and MetaVX.