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AI Biz Real Estate
1st Week of January 2026 Seoul Real Estate Transaction Trends

This article was automatically translated by AI. There may be errors compared to the original Korean article.  Read original in Korean →

[비즈한국] Utilizing artificial intelligence, we deliver rapid and accurate information on residential property and apartment transactions in Seoul for the past week.

According to the Seoul Real Estate Information Plaza, based on residential property transactions in Seoul from December 29 to January 2, the top-ranking transaction was a 221.44㎡ (exclusive area) unit on the 32nd floor of Samsung Sher-Ville in Sinjeong-dong, Yangcheon-gu, which sold for 2.89 billion KRW.

A view of Samsung Sher-Ville in Sinjeong-dong, Yangcheon-gu, Seoul, which topped the weekly real estate transaction list from December 29 to January 2. Photo=Naver Map capture
A view of Samsung Sher-Ville in Sinjeong-dong, Yangcheon-gu, Seoul, which topped the weekly real estate transaction list from December 29 to January 2. Photo=Naver Map capture

The Samsung Sher-Ville apartment in Sinjeong-dong, Yangcheon-gu, recorded a sale price of 2.89 billion KRW for an exclusive area of 221.44㎡. Following this, the Mok-dong Sin-sigaji Complex 1 apartment in Mok-dong, Yangcheon-gu, with an exclusive area of 65.34㎡, was traded for 2.27 billion KRW. A 75.29㎡ exclusive area unit at the Tower Palace officetel in Dogok-dong, Gangnam-gu, was sold for 2.2 billion KRW.

In Geumho-dong 1-ga, Seongdong-gu, an e-Pyeonhansesang Sin-Geumho Park Hills apartment with an exclusive area of 59.949㎡ changed hands for 2.15 billion KRW. A Ten's Hill (Complex 2) apartment in Sangwangsimni-dong, Seongdong-gu, with an exclusive area of 84.92㎡, was traded at the same price of 2.15 billion KRW.

A 64.44㎡ exclusive area unit at Jeongho Art Villa in Noryangjin-dong, Dongjak-gu, was sold for 2.1 billion KRW. This was followed by a 60.93㎡ exclusive area unit at Yeongsin Park Ville, which traded for 2.05 billion KRW. A 59.94㎡ unit at the Centras apartment in Hawangsimni-dong, Seongdong-gu, was sold for 2.01 billion KRW, and a 107.11㎡ unit at Dogok G-Well County (Building 101) in Dogok-dong, Gangnam-gu, traded for the same price. A 66.24㎡ unit at the Mok-dong Sin-sigaji Complex 11 apartment in Sinjeong-dong, Yangcheon-gu, was sold for 1.865 billion KRW.

Source=Seoul Real Estate Information Plaza
Source=Seoul Real Estate Information Plaza

Previously, the sale price of the Samsung Sher-Ville in Sinjeong-dong was approximately 43.17 million KRW per pyeong, exceeding the average Seoul apartment price of 38.613 million KRW per pyeong reported by real estate research firm Real Today last year. Following this, the Mok-dong Sin-sigaji Complex 1 apartment was traded at approximately 101.48 million KRW per pyeong, and the Dogok-dong Tower Palace officetel was traded at approximately 96.49 million KRW per pyeong, marking high transaction values.

Real estate experts analyzed that the Samsung Sher-Ville in Sinjeong-dong is seeing strong demand for large-sized units due to its "station area" premium within walking distance of Sinjeongnegeori Station (Seoul Subway Line 5) and stable commercial and park infrastructure within the Mok-dong development district, coupled with reconstruction expectations, allowing for high-priced trades in the 43 million KRW per pyeong range.

They evaluated that the Mok-dong Sin-sigaji Complex 1 apartment, supported by the prestigious school district and concentrated academies in Yangcheon-gu, sees high demand for child education and benefits from the brand value of a large-scale complex, leading to prices exceeding 100 million KRW per pyeong despite the small size. The Tower Palace officetel in Dogok-dong reflects the accessibility to the Gangnam business district, the characteristics of a high-end officetel, and the symbolism of a landmark building.

The top 10 properties this week were concentrated in areas centered around station accessibility, excellent school districts, and areas with planned urban renewal projects in the Yangcheon, Gangnam, and Seongdong districts. Experts analyzed that the common theme is the growing polarization of location values in the Seoul housing market and the persistent preference for large-scale, branded residential complexes.

※ This article was written by Biz Hankook and MetaVX's generative AI.

This article was automatically translated by AI. There may be errors compared to the original Korean article.
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