[비즈한국] A, a diabetic patient, recently searched for "diabetes recovery reviews" on a blog and saw the same nutritional supplement recommended in multiple posts. Because the product was recommended by others with the same illness, and the posts included a phrase stating that the author had "received research funding," A was tempted to make a purchase. However, after examining several posts, A realized they were actually advertisements for the product. Although the Fair Trade Commission is monitoring "review-style posts" and strengthening related guidelines, critics point out that companies are creating increasingly sophisticated advertisements to deceive consumers.
