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'AI is now the main focus': Samsung Electronics files a series of related trademarks

[비즈한국] It has been confirmed that Samsung Electronics005930 has recently filed a series of trademark applications for software based on artificial intelligence (AI). Samsung Electronics has been actively marketing its home appliances by highlighting AI features, bringing back past models such as Kim Yuna, Jun Ji-hyun, and Han Ga-in, and now it appears to be focusing on securing trademark rights related to AI as well.

The software-related trademarks that Samsung Electronics has recently filed for are primarily in Class 09 (electrical and scientific apparatus, software). On July 14, Samsung Electronics filed for the 'AI Write & Search' trademark. The product classification is Class 09, and designated goods include electronic whiteboards and electronic display panels.

On July 24, it filed for the 'Sketch Now' trademark. The product classification is Class 09 (electronic devices and software), and designated goods include downloadable application software for the creation and editing of digital images, graphics, and works of art.

On July 29, it also filed for the 'AI OptiScreen' trademark. This is also in Class 09, and designated goods include computer software for controlling projector operation using artificial intelligence and software for AI-based projectors for automatic screen adjustment.

Most recently, on August 4, it filed for the 'EasyPass Wheel' trademark. The classification is Class 07 (machinery), and designated goods include robotic vacuum cleaners.

On June 4, the company registered 'AI Select' under Class 09, with designated goods including smartphones; this trademark is currently a feature of the Galaxy AI provided on Galaxy devices.

Recently, Samsung Electronics has been treating AI technology not just as a simple functional improvement, but as a core technology applied across all its electronic products. The filing of numerous AI-related trademarks is interpreted in the same context.

Starting in January this year, Samsung Electronics expanded its AI subscription club by launching the 'New Galaxy AI Subscription Club' service for Galaxy smartphone customers. The AI subscription club, which is available for subscription by owners of Samsung Electronics products, provides AI-based management services including free repair services and damage coverage for products, as well as AI proactive care alerts and monthly care reports.

Regarding the trademark filings, a Samsung Electronics official remained cautious, stating, "As services that have not yet been launched are not finalized, there is nothing we can comment on."