[비즈한국] With 500 hours of video uploaded to YouTube every minute, not every video can be a ‘must-watch.’ ‘All That Tube’ selects the videos worth watching in the vast world of YouTube and introduces them with helpful context.
'Recommended Personal Shopper' by Tteuda Wang-unni
There has never been a fashion shopping video like this. Is this an unboxing, a haul, or an entertainment show? ‘Tteuda Wang-unni’ is a channel featuring a middle-aged woman who speaks with a casual dialect and showcases her immense spending power. Aside from the fact that she is a mother of three raising her kids with her husband, her face and personal details remain a mystery. Unlike other YouTubers who make a big fuss over opening a luxury brand box, Wang-unni grabs the packaging with gusto, rips it apart, and tosses the boxes aside, captivating viewers with her fierce and refreshing unboxing style.
It’s impressive to see the ‘class’ of her lifestyle, where luxury brands throw her birthday parties and host YouTube customer events. This video was planned and filmed like a variety show alongside the Lotte Avenuel personal shoppers she has used for a long time. The concept is preparing outfits and shoes for various scenarios, such as shopping for beef at the Majang-dong cattle market, going to a fish market for mackerel auctions, or flying to Hawaii to get fresh sashimi. The combination of Wang-unni’s easy-going nature and humor, along with the dedicated acting of the personal shoppers who seem to have been working with her for years, makes it even more entertaining.
'Vehicle Purchase! 800 Million Won New Ferrari SF90' by Oh-pride
I’ve heard that the wealthy love supercars, but this man’s love for them is extraordinary. Dermatologist and YouTuber Ogana (his real name), who calls himself 'car poor' because he spends most of his income on cars, eats well, drives well, and flaunts that lifestyle well on YouTube. However, his lifestyle feels so natural and full of ease that he earns awe rather than criticism.
Perhaps it’s because of his approachable, neighborly vibe and calm way of speaking. Regardless, this is a man who gifts 3 million won as a wedding cash gift to an employee, loans his Ferrari as a wedding car, and casually gifts his father a Mercedes-Benz S-Class. In this video, without a second thought, he signs a contract for the ‘SF90 Stradale,’ his third Ferrari of the year as of June 2019. If you want to enjoy watching the life of the top 1% without feeling relative deprivation, the ‘Oh-pride’ channel is for you.
'Everything about Korean Air First Class' by Jin only vlog
In the world of YouTube where you can experience everything vicariously, there are plenty of review videos for airline First Class and Business Class. Some YouTubers even know the differences in Business Class seats based on the aircraft model in great detail. Beyond the ability to lie flat like a bed, high-end amenities, and fine dining—and in some airlines, even the ability to take a shower—First Class is a space that clearly illustrates the massive gap between it and Economy Class.
While there are many over-the-top reaction videos, ‘Jin only’s’ review of Korean Air First Class stands out precisely because there is zero fuss. Her ease is evident in a simple subtitle noting, “They used to provide XX amenities, but it’s been changed to ○○ recently.” She even adds a touch of cuteness when she struggles to open a stubborn caviar lid.
'Outdoor hot spring, a house with a movie theater? The ultimate townhouse, Bundang Lapolium!' by DH Real Estate TV
Although it is not a channel run by the top 1%, but rather a real estate channel, the videos shown primarily focus on residential spaces for the top 1%. Since a home is not easily shown to anyone outside of close acquaintances, this channel allows you to take a slow look at the residential spaces of the 1% that you’ve only ever seen in movies or dramas. From Lotte Signiel Residences, Hannam-dong’s UN Village and La Terrasse, to Cheongdam-dong’s Enigma Ville, all kinds of luxurious homes are introduced, but the video capturing Bundang’s Lapolium, known as the ‘ultimate townhouse,’ really stands out.
Because it features a home where one of the channel's subscribers actually lives, it feels more natural and lived-in. Not only are there 4 rooms and 5 bathrooms, but to think a house can have a home theater, a gym, and an outdoor hot spring inside is amazing! It’s fun to browse a house that could even put the home from the movie ‘Parasite’ to shame, allowing yourself a moment of daydreaming about what you might do if you won the lottery.